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"Performance marketing, developing engaging experiences and delivering a clear ROI has always been something that is at the heart of what I do.  And delivering business growth for the brands, clients or employers I work for is something I always strive for."

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Originally from London, I came out to Dubai 4.5 years ago to set up Zoom Digital from scratch, a digital marketing and web development agency.  


We built that business from nothing to 40 heads, including a team in Pakistan, working with the likes of Dubai Properties, Meraas, Aldar, Art Dubai, Majid Al Futtaim, Piramal Realty as well as a number of SMEs and start ups.   We also built, which is now a well established property portal in the UAE with over 80 brokerages and 60,000 properties being advertising for sale and rent.


My career has spanned over 20 years across client and agency marketing, digital transformation and product development experience. I started my career with major corporations in the UK including Hertz, General Electric, Whitbread, Disney and Rank Group, mainly focused on brand strategy, marketing communications and campaign management and execution.  

I've always had an entrepreneurial spirit and a desire to build something meaningful from the ground up, so I naturally starting veering towards the SME and start up world about 10 years ago helping to drive growth, develop the product and deliver the business strategy for a number of fledgling companies.  I was a founding member of a hi-tech e-commerce platform called Flubit, which raised funding of $15 million as well pulling off a multi million $ partnership with Barclaycard, which I was responsible for.


My experiences so far have been focused on business growth and performance through building coherent strategies, developing world class products and utilising the most relevant and effective marketing channels.

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